‘A Warm Welcome’ by Mansion House

Tilaknagar Industries’ flagship brand, Mansion House today announced the launch of its new brand proposition, titled ‘A Warm Welcome’. Conceptualized by StoryBoats, this is the iconic brand’s first integrated digital campaign that aims to usher in a new revolution by fostering a strong sense of shared humanity. It is an embodiment of the brand’s core values and a testament to the warmth and hospitality for its consumers.

The campaign has been unveiled through a compelling 90 seconder DVC across all its digital platforms. This film features a sequence of thoughtful exchanges that encapsulate the true essence of ‘A Warm Welcome’; brought about by genuine acts of kindness, empathy & compassion.

The commercial uses evocative visuals and storytelling to transport viewers through a tapestry of human experiences. The campaign aims to challenge conventional stereotypes and advocate for equal representation in society. Strategically rolled out in key south India markets, the campaign utilises a multi-touch point digital strategy and a hyper local influencer amplification campaign to leave an impressionable mark.