Laphroaig comes in new packaging

Laphroaig has unveiled its new packaging in an effort to reduce the carbon footprint of each of its bottles.

The new sustainable packaging will reduce the brand’s carbon emissions by 30 percent, and will support Beam Suntory’s Proof Positive sustainability strategy and long-term commitments to achieve net zero carbon emissions across its value chain by 2040. The new packaging design retains the recognisable green bottle with distinctive black and white label but replaces the plastic bar top with a beech wood alternative, as well as switching out the secondary packaging tube for a more recycling-friendly carton.

It will result in a reduction of 1,184.74 tonnes of greenhouse gases per year that is equivalent to growing 30,711 saplings over ten years, which is a significant contribution to the overall reduction of greenhouse gas emissions.