Haku Vodka launched in India

Beam Suntory has announced the launch of Haku Vodka in India. It is a premium spirit made from Japanese ingredients by master artisans, representing the essence of Japan's nature and spirit.

This vodka embodies Suntory’s Founder Shinjiro Torii's Monozukuri craftsmanship philosophy; which is continuous pursuit of perfection, meticulous attention to detail and commitment to quality.

The vodka pays tribute to the pure, white Japanese rice known as ‘Hakumai’ which is its main ingredient, and the craft of mastering a ‘junpaku,’ which is a clear, and luminous vodka, which is carefully filtrated through bamboo charcoal that brings a classy sweetness and complexity to the vodka’s natural flavour.

With several new brand launches across India in recent years, Beam Suntory's plan to expand its premium portfolio in India continues with the launch of Haku Vodka. It is expected to make a significant impact in a number of markets, including Maharashtra, Goa, Delhi, Uttar Pradesh, and Telangana.

The price of Haku Vodka in India will vary from Rs. 3,950 to Rs. 6,140