Jack Daniel’s brings In the Moment

Jack Daniel’s launches “In The Moment,” its latest creative created in partnership with advertising agency Energy BBDO. The new creative continues the brand’s ambition to significantly unify its communications and drive relevance with whiskey drinkers, inspiring them to live in the moment.

The film showcases Jack’s connection with music lovers, whiskey drinkers and with everyone who knows what it means to embrace a moment. The new creative showcases Jack Daniel’s ongoing connection with music.

The campaign launches in November in the US, across TV, online video, OOH and social content.