Coca-Cola India debuts into India's alcoholic beverages market

Coca-Cola India has made entry into the Indian alcoholic beverages market by introducing Lemon-Dou, its global alcoholic ready-to-drink beverage. The company has initiated a limited market of Lemon-Dou in Goa and in certain regions of Maharashtra.

As per a report, the company is currently conducting pilot tests of Lemon-Dou in select states across India. Lemon-Dou is a blend of shochu, a distilled liquor with similarities to brandy and vodka, combined with lime.

Lemon-Dou, known as ‘Chuhai', was introduced in Japan in 2018, and it marked Coca-Cola’s inaugural venture into the ready-to-drink alcohol category.

In India, during its initial test launch, Lemon-Dou is available at a price of Rs 230 for a 250 ml can.