Pernod Ricard introduces Longitude77

Pernod Ricard India has announced the launch of its first premium Indian single malt, Longitude77 - made in India, for India and the world. The brand’s name is inspired by the longitude that runs through the length of India at 77° east and marks India’s position on the world map.

The brand is a tribute to Pernod Ricard India’s legacy in the country and has been specially crafted for seekers of authentic contemporary Indian luxury. Paying homage to the country’s diverse culture, landscape and terroir, Longitude77 has been meticulously crafted by Pernod Ricard's master distillers using locally sourced ingredients of quality.

Produced in small batches in a distillery in Dindori, Nashik (Maharashtra), the launch reflects Pernod Ricard's steadfast commitment to India, its spirit of innovation and its focus on investing in the country as the company completes 30 years of its presence in India.

The product of being double matured in American Bourbon barrels and wine casks, the single malt has a natural, mahogany colour – a true testament to its ageing process. The bottle comes in a matte finish cannister painted in Indigo.