IOC and AB InBev announce worldwide partnership

The International Olympic Committee (IOC) has announced that AB InBev will become a Worldwide Olympic Partner (TOP Partner) till 2028.The deal was announced by the IOC and AB InBev under which the Belgium-based brewing giant whose brands include Budweiser, Corona, Michelob and Modelo will be the Worldwide Olympic Partner for the next three Summer and Winter Olympic Games. Corona Cero zero-alcohol beer will be the global beer sponsor of these Olympic Games, highlighting the IOC and AB InBev’s commitment to responsible consumption and building a better world.The agreement also includes marketing rights for the International Paralympic Committee (IPC) and the Paralympic Games through the IOC-IPC long-term collaboration agreement.

Together, they will reach billions of Olympic fans around the world with messages of connection, moderation and celebration. AB InBev is committed to accelerating continued progress towards responsible alcohol consumption and moderation worldwide and will work to further that effort by featuring Corona Cero, its fast-growing zero-alcohol beer brand, as the leading global Worldwide Olympic Partner brand.

Both AB InBev and the IOC are committed towards creating a better world for the athletes, fans and consumers around the world by actively contributing to the UN Sustainable Development Goals.