ABD triumphs at ITI Awards

Allied Blenders and Distillers Limited (ABD) has won at the International Taste Institute (ITI) Awards in Brussels, Belgium.

At the ITI Awards, three premium products from the company, namely, X&O Barrel Premium Whisky, Sterling Reserve Premium Cellar Brandy, and Sterling Reserve Blend 10 Premium Whisky have been recognised as Remarkable Products. This achievement stands out from a total of nine wins for the ABD portfolio at the ITI Awards.

A distinguished jury comprising over 200 top-tier gastronomy experts from 20 countries evaluated and awarded Superior Taste awards to the ABD portfolio. Winners included Srishti Premium Blended Whisky, Kyron Premium Brandy, Officer’s Choice Blue Whisky, Sterling Reserve Blend 7 Whisky, ICONiQ White Whisky, and the flagship brand of the company - Officer's Choice Whisky.