Spirit of Victory 1999 Pure Malt Whisky launched
Radico Khaitan has introduced the Spirit of Victory 1999 Pure Malt Whisky, which is a heartfelt tribute to the valiant soldiers of the 1999 Kargil War under the umbrella of ‘Spirit of Victory’ range of brands.
The Spirit of Victory range from Radico Khaitan stands as a series of products that pay homage to India’s victory in the three significant Indo-Pak wars, including those of 1965, the 1999 Kargil War, and the 1971 war.
This significant launch continues the success of its forerunners, 1965 Spirit of Victory Premium XXX Rum and 1965 Spirit of Victory Lemon Dash. Each product in this line is crafted with meticulous attention to quality. With this launch, the company also capitalises on the emerging Pure Malt whisky category.A Pure Malt, also known as a blended malt, is a type of whisky crafted by blending various single malts distilled twice in traditional pot stills. These single malts undergo maturation in oak barrels.
On every bottle sold, the company has pledged to contribute a part of the revenue earned to the welfare funds of the Indian Armed Forces.
With an initial release in Uttar Pradesh and Haryana, followed by expansion to other states, Radico Khaitan aims to share this meaningful tribute widely, at the price point of Rs. 5,000.
