Heineken launches Birra Moretti Sale di Mare

Heineken’s continental beer brand Birra Moretti has introduced a new innovative product that is processed with a hint of sea salt.

Coming across as an unfiltered, medium-bodied premium lager made with a hint of sea salt harvested from Sicily, Birra Moretti Sale di Mare is bottled at 4.8 percent ABV and is rolling out across the grocery, wholesale and convenience channels in the UK. Sale di Mare translates as ‘salt of the sea.’

The beverage will be available in off-trade, in multipacks containing 330ml bottles, retailing at £7 per pack of four. The beer will also be available for purchase in single 660ml bottles.