New CMO for Som Distilleries & Breweries Ltd.

Som Distilleries & Breweries Ltd. has appointed Anand Agrawal as its new Chief Marketing Officer. He has over two decades of experience in brand management, trade marketing, operations, and business development.

Anand brings a wealth of expertise and a proven track record of transformative leadership to Som Distilleries & Breweries Ltd. His strategic foresight is expected to be instrumental in steering the company's entry and expansion within premium segments of the beverage industry. Anand's career includes significant tenures at Hindustan Unilever Ltd, United Spirits Ltd (Diageo), and Pernod Ricard India Pvt Ltd, where he successfully led initiatives that substantially improved market share and fostered strong consumer preference for numerous iconic brands.

At Som Distilleries & Breweries Ltd, his job profile will include overseeing the marketing strategies for prominent flagship brands, including Woodpecker, Hunter, Black Fort, Power Cool, and Milestone Blue, aiming to elevate their consumer preference & building stronger connect with the brands, along with entering premium beer, Scotch, and Indian single malt (ISM) segments.

In addition to his primary marketing responsibilities, Anand will play a crucial role in talent development and strategic structuring of the company's Indian-Made Foreign Liquor (IMFL) business, with a particular focus on expanding the Scotch and ISM categories. He is also expected to lead efforts to refine operational efficiencies and build a cohesive brand ecosystem that ensures continuous profitability and brand loyalty.