MSIL to launch premium liquor stores

Karnataka state owned MSIL (Mysore Sales International Limited) is expanding its presence by opening premium liquor stores with a wide range of brand options in various locations. After successfully launching a store in Bengaluru, a new outlet is set to open soon in Vijayapura district. Earlier this year, MSIL also introduced a premium liquor store in Mangaluru city and its outskirts.

Currently, MSIL outlets are mainly located in rural and semi-urban areas of Dakshina Kannada and offer limited liquor options. The company is now focused on finding suitable locations within city limits for these new premium stores, ensuring compliance with regulations that restrict liquor licenses near religious, educational, and government institutions.

The new premium liquor stores will offer a variety of brands under one roof, catering to customer demand.