Modern Malt Whisky Inspired by an Ancient Fable

By creating limited edition, small-batch whiskies, Globus Spirits offers something unique for the discerning consumers who are looking for more than the usual. And as Shekhar Swaroop, Joint Managing Director – Globus Spirits defines it, Dōaab India Craft Whisky is proudly Indian in its roots, yet global in its vision, catering to the evolving palate of both traditional enthusiasts and the new generation of malt lovers.

                                      *Shalini Kumar

There are several categories that Globus Spirits could explore in the future within the premium segment, but for now, it remains committed to making its mark and building a strong presence in India’s craft whisky space. The first limited edition of Dōaab India Craft Whisky is inspired by an Indian fable, that of the six blind men and an elephant. “It is a hat tip to all the people who come together to create this unique exploration of six row Indian barley malts in 100 percent ex[1]bourbon barrels,” Shekhar says. In an interpretation of the old Indian fable, this is an ode to the thinkers, creators, tinkerers and makers who bring in their unique perspectives to craft this bottle of single malt. Dōaab India Craft Whisky, says Shekhar, is a contemporary range of limited-edition Indian craft whiskies, born of a spirit of exploration and experimentation. It embodies the essence of true craftsmanship by merging tradition with innovation. What makes it a ‘craft’ whisky is the company’s relentless drive to explore and experiment with unexpected methods of whisky-making. With four generations of experience behind Globus Spirits, dating back to 1958, the company has the expertise and confidence to ensure quality in every bottle. “While rooted in Indian heritage, our whisky has a global outlook, appealing to both traditional connoisseurs and the new generation of whisky enthusiasts by blending time-honoured practices with modern sensibilities,” Shekhar adds. It is therefore positioned as a whisky for those who seek the unexpected and appreciate the art of discovery.

Rooted with Vision

By creating limited-edition, small-batch whiskies, Globus Spirits offers something unique for the discerning consumers who are looking for more than the usual. “Our whisky is proudly Indian in its roots, yet global in its vision, catering to the evolving palates of both traditional enthusiasts and the new generation of whisky lovers,” Shekhar says. In a market filled with choices, the brand differentiates itself by crafting Dōaab India Craft Whisky that is bold enough to challenge conventions while remaining deeply connected to its heritage. It is a celebration of contrasts - melding two perspectives, two influences and two generations to offer a whisky that stands out on the world stage, with a distinctive Indian origin. The aim is to resonate with the proud global Indian who is ready to break the mould and embrace something new.

The Flow of Dōaab

Dōaab India Craft Whisky has been launched in Jaipur.and the plan is to gradually expand to the other states across India. The price of Dōaab India Craft Whisky Single Malt – ‘01 Six Blind Men and the Elephant’, will range between Rs 4,500 and Rs 5,500 depending on the state and its regulatory pricing norms.The whisky is produced at the company’s state-of-the-art production and malt maturation facility in Behror, Rajasthan, which is also home to all the luxury brands produced under the label of India Craft Spirits Co. The first edition of Dōaab India Craft Whisky Single Malt – ‘01 Six Blind Men and the Elephant’ is limited only to 500 casks. The current focus is on establishing this single malt to stand for exploration and experimentation and resonate with the proud global Indian who is ready to break the mould and embrace something new. Shekhar says that the India’s evolving premium whisky segment has seen significant growth in the last few years, and this trend will continue growing rapidly, driven by evolving consumer preferences. “As more Indian consumers travel globally and gain exposure to international whiskies, there is a clear demand for high-quality domestic brands. Players are entering this segment to tap into the increasing affluence and sophistication of Indian consumers, who are willing to pay for exclusivity and quality,” he avers.