Selecting the Best in Alcobev, Hospitality & Travel Retail

The jury had a daunting yet exciting job to determine the winners for the Achievers’ Awards. The categories they were tasked with adjudicating ranged from individual excellence to corporate leadership, product debuts, and standout performances in the hospitality, travel retail and alcoholic beverage industries. Judging in each category demanded a deep understanding of industry trends, consumer preferences, and operational excellence. The prestigious jury meet was held on 28th September at The Radisson Hotel Sector 29, Gurugram. The event brought together an eminent panel of judges comprising hospitality veterans, beverage professionals, food writers, and thought leaders from the alcobev industry.

Alcobev Categories

In the alcobev industry, several prestigious awards were up for discussion, starting with the Ambassador of the Industry. This category celebrates an individual who has served as a spokesperson and an advocate for the industry, elevating its reputation both domestically and internationally. The jury had to consider nominees who had contributed significantly to the promotion of brands, policy shaping, and fostering industry growth. Another hotly contested category was the Bar-raiser of the Year, which focused on individuals who have pushed the boundaries of innovation and consumer engagement. The deliberations for this award revolved around breakthrough performances that challenged norms, introduced unique consumer experiences, or improved industry standards. The Start-up of the Year (2019-2024) brought forth a fascinating discussion as the jury debated the impact of various entrepreneurial ventures which have emerged in the last 12 months. The panel sought to identify the start-up that displayed remarkable growth, innovation, and potential to disrupt the market. The Product Debut of the Year category showcased nominees across different segments such as spirits, wines, and beers. Here the jury assessed how each product’s introduction impacted its respective category, considering factors like consumer acceptance, product differentiation, and market performance. The panel also delved into discussions for the Fastest Growing Brand of the Year and Brand Promotion of the Year categories. Both categories required the jury to analyse market data, brand campaigns, and consumer recall. Brands that showcased impressive growth in market share, alongside creative and impactful promotional strategies, were in the spotlight. The Importer of the Year, Retailer of the Year, and Distributor of the Year categories focused on the backbone of the industry’s supply chain. The jury evaluated the logistics, market reach, and service quality of the nominees, ensuring that only the best in the business would take home the honours. Other notable categories included the CSR Efforts of the Year, where companies were judged on their contributions toward sustainability and social responsibility, and the prestigious Leader of the Year award, which was given to an individual whose leadership has propelled his/her company or the industry forward. The ultimate accolade in the alcobev industry was the Spiritz Achivers’ Awards’s Company of the Year and the Lifetime Achievement Award. These categories honour companies and individuals with a lasting legacy, recognising consistent excellence, visionary leadership, and contributions to shaping the industry’s future.

Hospitality Industry Categories

In the hospitality segment, the categories were equally prestigious. The Bartender of the Year and Sommelier of the Year awards celebrated excellence in drink service, where the jury deliberated on skill, creativity, and guest satisfaction. The Bar of the Year and Chef of the Year categories were fiercely debated, with the jury focusing on innovation, service standards, and consumer experiences. The F&B/ Operations Leader of the Year and GM of the Year awards, meanwhile, honoured individuals who showcased exceptional leadership and operational acumen.

Travel Retail Categories

In the Travel Retail category, the Biggest Supplier of the Year, Exclusive Launch of the Year, and Travel Retailer of the Year awards were key highlights. The panel looked for the most impactful contributions in the travel retail space among the competing players, evaluating innovation, exclusivity, and market reach.

Jury Deliberations

The jury’s discussions were both intense and insightful. Each nomination was examined in depth, with every juror bringing his own unique perspective and expertise to the table. From market analysts and industry insiders to seasoned veterans, the jury was an eclectic mix of professionals united by a common goal: to recognise and reward the best among the competing players. Nominees were scored meticulously, with each juror filling out individual rating sheets based on various parameters. Debate and deliberation played a critical role as the jury aimed to reach a consensus on the winners, ensuring that the most deserving individuals, brands, and companies competing would be celebrated at the Spiritz Conclave & Achievers’ Awards.