Spiritz August '24 | E-magazine

Ongoing Sip Revolution

The 15^th anniversary edition of Spiritz features an in-depth interview with Hina Nagarajan, the MD and CEO of Diageo India. The interview covers the various customer focused strategies that Diageo India adopts to remain ahead of the competition, its measures to foster inclusion and diversity, the impact of inflation on India’s alcobev industry among others.

The Cover Story for the anniversary issue explores the delightful revolution happening in India’s cocktail space, which is being addressed by many creative bars. The huge potential and experimentation with cocktails in India’s alcobev industry and new technologies being employed in their creation are also being showcased.

A feature on Idaaya rum, made from the pristine waters from the Himalayas; exploring Priorat in Spain, which is known for its exquisite wines and olive oils; a an informative piece on a healthy kombucha brand in the market are among the many other interesting topics covered in the anniversary issue.

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