Ardbeg launches ‘Spectacular’ in Mumbai GTR

slay malt whisky brand Ardbeg, from LVMH, introduced Ardbeg Spectacular, its inaugural whisky aged in port casks, at Ospree Duty Free in Mumbai. Celebrating this launch, Ardbeg hosted the world's first travel retail Ardbeg Day on 31st May 2024 at Ospree Duty Free, coinciding with Islay’s Festival of Music and Malt. Smriti Sekhsaria of Moet Hennessy India highlighted the event as a peaty adventure for Ardbeg enthusiasts. Ardbeg Spectacular is exclusively sold at Ospree Duty Free for Rs. 11,100.

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Ardbeg launches ‘Spectacular’ in Mumbai GTR

Islay malt whisky Ardbeg, from the house of LVMH,  launched Ardbeg Spectacular - the distillery’s first whisky aged in port casks, at Ospree Duty Free in Mumbai. To mark this special occasion, Ardbeg hosted the global first-ever travel retail Ardbeg Day celebrations at Ospree Duty Free in Mumbai, on 31st May 2024.

Held annually on the final Saturday of Islay’s Festival of Music and Malt (FèisÌle), Ardbeg Day is a global celebration of all things Ardbeg. The Ospree Duty Free celebrations in Mumbai promise an unforgettable peat-soaked experience for travellers –where one lucky winner will get a chance to visit the Ardbeg Distillery in Scotland.

Smriti Sekhsaria, Marketing Director at Moet Hennessy India, said: “We are thrilled to be hosting the world’s first-ever Ardbeg Day Travel Retail only celebrations in Mumbai at Ospree Duty Free! Ardbeg has a strong base of loyalists in India, and we are delighted to bring to them a wonderful flavour adventure with Spectacular. We look forward to hosting travellers in our Dark Circus at Mumbai International Airport through the month of June, as they discover the dramatic world of Ardbeg. Ardbeg enthusiasts and curious travellers can expect to cartwheel into a whirlwind of smoky wonder – it is a peaty voyage that will leave you breathless!”

In India, Ardbeg Spectacular is exclusively available at Ospree Duty Free in Mumbai International Airport, and is priced at Rs. 11,100.