Carlsberg and foodpanda join hands

Carlsberg Asia has expanded its collaboration with foodpanda, Asia’s leading food and grocery delivery platform, to make Carlsberg’s extensive variety of beverages more accessible to consumers in fun and fresh ways, especially during relevant drinking occasions.

The partnership will bring exciting campaigns from both brands, designed to make Carlsberg beers more appealing to consumers. Carlsberg will also deepen its use of foodpanda’s extensive network of cloud grocery stores through pandamart and its strong ties with retailers via foodpanda shops to make Carlsberg beers easier to access.

Consumers can look forward to a series of exciting campaigns that can make their Carlsberg purchasing experience on foodpanda more gratifying. They include a video campaign featuring Liverpool Football Club, special promotions and bundles on pandamart and 7-Eleven Singapore, and a responsible drinking campaign among others.

The collaboration between Carlsberg and foodpanda can also enable retailers, including convenience store chain 7-Eleven, to engage a wider audience and increase sales. This summer, foodpanda, Carlsberg Singapore, and 7-Eleven Singapore teamed up to launch exclusive football-themed promotions on Carlsberg beers purchased from 7-Eleven stores via the foodpanda app, thereby enabling a seamless and more enjoyable experience for consumers to get their favourite brews. This included an exclusive football season promotional bundle featuring Carlsberg Pilsner and Draught beers, which pair well with 7-Eleven’s Ready-To-Eat selections.