Crazy Cock in three travel retail markets

South Seas Distilleries expands its flagship Indian single malt brand, Crazy Cock, to three key travel retail markets. Launched in December 2023, Crazy Cock has two expressions, ‘RARE’ and ‘DHUA,’ which are now available in duty-free outlets in Mumbai, Delhi, and Hyderabad.

As a premium supplier to Indian and global whisky makers, South Seas Distilleries has a rich legacy in the malt industry. Located in the coastal town of Dahanu, Maharashtra, the distillery leverages the region’s unique microclimate, resulting in the tropical maturation of their malts.

Rupi Chinoy, Director of South Seas Distilleries, says, “Although South Seas Distilleries has been renowned in the malt industry for decades, we took our time to enter the consumer market. We felt this was the right time as we believe today’s consumers are more evolved, and there is premiumisation within the category. Crazy Cock reflects the exceptionalism that Indian single malts have to offer, and it's exciting to see more consumers explore the luxury Indian single malt market. We are thrilled to set foot into India duty-free and look forward to introducing our unique whiskies to a broader audience.”  

South Seas Distilleries has a holistic production process, from mashing to bottling. The distillery is home to some of the largest copper pot stills in the country. Their unique shape has been retained since the distillery’s inception, ensuring consistency in every batch. The distillery’s expansive liquid library is matured in rare oak barrels, which have been integral to the family’s malt journey that began in the 1984.