Jim Beam re-launches Jim Beam Black

Jim Beam unveils the re-launch of Jim Beam Black, now featuring an enhanced premium liquid, aged for seven years. This refined expression boasts a captivating profile with enticing notes of caramel, vanilla, and rich oak, delivering a smooth and gratifying experience for bourbon enthusiasts worldwide.

Crafted through generations under the guidance of seventh and eighth generation Master Distillers Fred and Freddie Noe, Jim Beam Black continues the 229-year family tradition of distilling exceptional bourbon that is both accessible and remarkable.

In addition to its enhanced liquid, Jim Beam Black debuts an updated packaging design, signaling a more premium and mature whiskey. The new visual identity communicates a sense of quality and refinement, reflecting the craftsmanship and tradition that defines the Jim Beam legacy.

The expression is available for purchase at $24.99 SRP. The beverage is available in bottle sizes ranging from 50ml to 1.75 litres, with an ABV of 45 percent / 90 proof.