Jim Beam re-launches Jim Beam Black

Jim Beam reintroduces Jim Beam Black, now aged seven years, featuring enhanced flavors of caramel, vanilla, and oak.

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Jim Beam re-launches Jim Beam Black

Jim Beam unveils the re-launch of Jim Beam Blacknow featuring an enhanced premium liquid, aged for seven years. This refined expression boasts a captivating profile with enticing notes of caramel, vanilla, and rich oak, delivering a smooth and gratifying experience for bourbon enthusiasts worldwide.

Crafted through generations under the guidance of seventh and eighth generation Master Distillers Fred and Freddie Noe, Jim Beam Blackcontinues the 229-year family tradition of distilling exceptional bourbon that is both accessible and remarkable.

In addition to its enhanced liquid, Jim Beam Blackdebuts an updated packaging design, signaling a more premium and mature whiskey. The new visual identity communicates a sense of quality and refinement, reflecting the craftsmanship and tradition that defines the Jim Beam legacy.

The expression is available for purchase at $24.99 SRP. The beverage is available in bottle sizes ranging from 50ml to 1.75 litres, with an ABV of 45 percent / 90 proof.