Mansion House emerges as second-largest selling brandy globally

Tilaknagar Industries (TI) has announced that its flagship brand Mansion House Brandy has emerged as the largest-selling brandy in India and the second-largest selling brandy in the world for the year 2023. The rankings have been published in ‘The Millionaires’ Club’ report released by international trade journal Drinks International, in June 2024.

Under the ‘Brandy & Cognac’ category rankings, Mansion House Brandy became the fourth fastest-growing brandy in the world, recording double-digit year-on-year growth of 16.9 percent in 2023. It achieved sales of 8.3 million cases in 2023 as against 7.1 million cases in the earlier year.

The company’s other millionaire brand, Courrier Napoleon Brandy, reported a sharp jump in sales at 1.6 million cases in 2023, achieving an impressive 60 percent escalation in volume growth year-on-year.  Consequently, Courrier Napoleon emerged as the world’s second fastest-growing brandy and the third-fastest growing spirits brand, across all alco-bev categories, across the globe.

Courrier Napoleon now ranks as the seventh-largest selling brand globally amongst brandies, according to the data released by the aforementioned report.

Amit Dahanukar, Chairman and Managing Director, Tilaknagar Industries said, “This accomplishment is testament to our strategic success of growing as a brandy-first company. Led by brand innovation and the sales growth of our two millionaire brands, the company, in FY24, achieved a 16 percent volume growth year-on-year, in comparison to the overall IMFL industry growth of 2-3 percent.” “With this performance, TI has become the fastest-growing IMFL company in FY24 in the country for the second year in a row,”  Dahanukar added.

Ahmed Rahimtoola, Chief Marketing Officer, Tilaknagar Industries said, “Our tenacious efforts towards innovation and premiumisation, especially in the brandy category have given notable thrust to our volume growth. Our brands have been recording a robust double-digit growth every year and we are confident of taking this momentum forward.”

In India, TI’s Mansion House Brandy, along with retaining and strengthening its position as the largest brandy brand, became the eighth-largest selling spirits brand across categories, in India. In 2023, Courrier Napoleon Brandy emerged as the third-largest selling brandy brand in the country, as per the report.