Pernod partners with EcoSPIRITS for global distribution

Pernod Ricard partners with ecoSPIRITS for a global five-year deal to distribute its spirits using eco-friendly packaging, promoting circularity in the spirits industry. This collaboration expands the use of ecoSPIRITS' reusable ecoTote containers to new markets, beginning with Beefeater gin, Havana Club rum, and Absolut Vodka.

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Pernod partners with EcoSPIRITS for global distribution

Pernod Ricard and ecoSPIRITS have announced entering a new stage in their relationship with a five-year global licensing agreement to enable the distribution of Pernod Ricard’s spirits brands in ecoSPIRITS’ circular packaging technology to on-trade venues around the world.

This collaboration, which builds on the learnings of a pilot in Singapore in late 2022, aims to further promote circularity in the spirits industry, a core priority of Pernod Ricard’s 2030 Sustainability and Responsibility roadmap ‘Good Times from a Good Place’. 

With ecoSPIRITS, the products are transported in bulk and delivered to hospitality venues in a fully reusable 4.5-litre glass ecoTote container, thus reducing waste and carbon emissions resulting from the production and transportation of bottles and other secondary packaging. 

As part of the original pilot project, three of Pernod Ricard’s spirits brands – Beefeater London Dry gin, Havana Club rum and Absolut Vodka – were successfully deployed in ecoTote format and dispensed in venues using co-branded SmartPour technology. These brands will now be introduced to new markets under the new global agreement, with additional brands from the group’s portfolio to be added over time.