Pernod sells Jacob’s Creek and some other wine brands

Pernod Ricard has announced the signing of an agreement to sell its international strategic wine brands including Jacob’s Creek and Campo Viejo to Australian Wine Holdco Limited (AWL), a consortium of international institutional investors and owner of Accolade Wines.

Through this sale, the company aims to focus on its spirits and Champagne business. In a statement, Pernod Ricard said, “The transaction includes the sale of a wide portfolio of strongly established international wine brands owned and produced by Pernod Ricard Winemakers, with over 10 million 9 lakh cases annually from three origins including Jacob’s Creek, Orlando and St Hugo from Australia, Stoneleigh, Brancott Estate and Church Road from New Zealand and Campo Viejo, Ysios, Tarsus and Azpilicueta from Spain.”

The company added that the sale, which was expected to be completed in the second half of 2025, would allow it to redirect its resources to its premium spirits and Champagne brands.

The sale will also include the brands Orlando and St Hugo from Australia; Stoneleigh, Brancott Estate and Church Road from New Zealand; and Ysios, Tarsus and Azpilicueta, which are produced in Spain.

Pernod Ricard will retain its US and French wine brands, as well as its labels in Argentina and China.