Power Cool to cool the summers

Power Cool is one of the top-selling beers from SOM’s stable. Power Cool Beer offers a distinctively satisfying drinking experience, thanks to its carefully selected ingredients. The brew incorporates German hops, premium Indian malt, and a delightful blend of grainy and fruity flavours, ending with a subtle bitter note.  Affordably priced, Power Cool has quickly gained popularity, with consumers appreciating its likeness to more expensive brews.

In a short span of about 2-3 years, Power Cool Beer has seen remarkable success, with its consumption crossing 8 million cases per annum. The packaging of Power Cool is designed with both versatility and brand presence in mind. The beer is available in 650 ml bottles, 500 ml cans, 330 ml bottles, and 330 ml cans. Each of these options is clearly labelled to emphasise the beer's strength and quality ingredients, ensuring ease of choice for consumers.

Power Cool, which is bottled with 8 percent ABV, is now available in Karnataka, Madhya Pradesh, Pondicherry and Rajasthan, in India.