Seagram’s Royal Stag renews partnership with ICC

Seagram’s Royal Stag renewed its partnership with the International Cricket Council (ICC) for another four years.  The brand and ICC started collaboration in 2018 and the renewed partnership further solidified a successful collaboration.

The partnership kicked off with the ongoing ICC Men’s T20 World Cup 2024 in the West Indies and the USA. This continued association aligns with Royal Stag’s brand philosophy of ‘Live it Large,’ which inspires consumers to pursue their dreams and actively shape their destinies.

On the brand’s association with ICC, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, said, “Royal Stag has always stood by its brand philosophy of ‘Live it Large,’ inspiring people to dream large and be the creators of their own destiny. Our journey with cricket started in 2000 and since then we have only strengthened our association with the sport, creating a huge impact on cricket fans across the country. We are delighted to renew our partnership with the ICC as it enables the brand to continue delivering ‘Live It Large’ experiences to die-hard cricket fans everywhere.”

ICC’s Chief Commercial Officer, Anurag Dahiya, said, “The ICC is delighted to extend its partnership with Royal Stag for a further four years. I am excited for us to partner with a brand like Royal Stag, a global leader in their field, to work together on redefining the fan experience and bringing people closer to the game than ever before.”