Spreading Magic Moments

Magic Moments Vodka, by Radico Khaitan, achieved remarkable FY 2024 sales with over 6 million cases and Rs 1000 crores in revenue, marking a 25% growth. The brand's expansion includes new launches like Pink Vodka and festive Holi Hai Edition, resonating strongly with consumers

By Spiritz Desk 22 May 2024 in Latest News

New Update

In the fiscal year 2024, Radico Khaitan Limited’s Magic Moments Vodka soared past expectations, selling over 6 million cases,amounting to sales worth Rs 1000 crores. This marks a remarkable growth for Magic Moments Vodka as compared to its previous fiscal year's sales of 5.2 million cases. The brand reports an impressive 25 percent sales value growth as compared to the previous year.

Magic Moments Vodka presents an extensive array of products spanning across the semi-premium and premium vodka categories, including Magic Moments Remix, Verve, and Dazzle. Furthermore, the brand features a selection of ready-to-drink vodka-based cocktails.

Adding to its spirits lineup, Magic Moments made waves with its recent launch of Pink Vodka, and the Holi Hai Edition towards the end of the financial year and the response from consumers has been exceptional.

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