Tilaknagar launches new flavoured Mansion House Flandy

Tilaknagar Industries Limited (TI) has unveiled a new flavour innovation under its Flandy (premium flavoured brandy) range. Mansion House Flandy has now been launched in an all-new Green Apple flavour in the state of Telangana, to begin with. Tilaknagar Industries had earlier rolled out its Mansion House Flandy range in Orange, Cherry and Peach flavours.

Amit Dahanukar, Chairman and Managing Director, Tilaknagar Industries said, “Our Mansion House Premium Flavoured Brandy is a category-first innovation. It has been well-received across markets and its saliency, as a percentage of Mansion House Brandy in relevant states, has grown significantly. The launch of the all-new Green Apple flavour is a testimony to Flandy’s strong performance since its introduction in FY23, and is in line with our plans to further enhance our premium brandy portfolio while strengthening our regional foothold.”

TI has seen very encouraging response to its Flandy range in the state, facilitating the company’s move to become the fourth-largest IMFL player and the third-largest IMFL Prestige & Above ('P&A') player, in Telangana, in FY24.

Ahmed Rahimtoola, Chief Marketing Officer, Tilaknagar Industries said, “We are first-movers in the premium flavoured brandy category in India. In addition to this, an elevated demand for flavoured drinks and the predominant cocktail culture trend gives Tilaknagar Industries a competitive advantage across markets. The new Green Apple variant of Mansion House Flandy is another step by TI to enrich consumer experience and drive growth.”

The Mansion House Flandy range has a unique blend of natural fruit flavours. The latest offering has been infused with sweet green apple essence, which is complemented by the nuanced richness of oaky undertones; delivering a truly palate-enriching experience to consumers.