William Grant & Sons returns to the TFWA, Singapore

William Grant & Sons is preparing to return to the TFWA Asia Pacific Exhibition in Singapore next week. At the forefront of the family-owned distiller's high-visibility two-storey stand (2-N19 Basement 2) will be its two iconic Scotch whiskies, which are key for the business in the APAC region: the Glenfiddich Perpetual Collection and The Balvenie.

 

Other key brands on show from William Grant & Sons include Hendricks Gin and Monkey Shoulder Whisky, alongside recent portfolio additions, UK ultra-premium gin Silent Pool Gin, and the newly-launched blended Scotch whisky Wildmoor. Wildmoor marked its debut in duty-free this month with the introduction of two travel retail exclusives (Waking Forest 23 Year Old and Tropical Coast 30 Year Old) in addition to the 40 year old Black Mountain, via a high-profile activation in Singapore, in partnership with Changi Airport group and Lotte Duty Free. 

William Grant & Sons’ team at the TFWA Asia Pacific Exhibition will be led by the company’s new Managing Director – Global Travel Retail Rufus Parkinson and Regional Director of GTR APAC Alexander Carroll.

 

Rufus Parkinson said: “I am excited to head to Singapore for this fantastic event as one of my first major assignments alongside our Asia Pacific team, and at a time where passenger traffic recovery in the region is gathering momentum.”

 

“Asia Pacific is a key focus for us, underlined by the commitment we have made, and will continue to make with high-profile airport activations in the region. We are looking forward to connecting with our partners to share more about these exciting opportunities and jointly bringing to life our brands to delight travellers in Asia Pacific airport retail.”