ABD bringing Russian Standard Vodka in India

Allied Blenders and Distillers Limited (ABDL) and Roust Corporation, one of the largest vodka producers in the world, have  announced the launch of Russian Standard Vodka in India.

The new strategic distribution agreement underscores ABDL's commitment to offering premium and luxury products to Indian consumers. By exploring the global market, ABDL aims to expand its product portfolio and cater to the growing demand for unique and exceptional experiences.    

Consistently ranked as one of the fastest-growing spirits brands in the world, it is the number one premium Vodka in Russia boasting 30% market share in premium category and also a number one Russian Vodka globally being exported to over 85 countries.  Russian Standard Vodka is made with the finest ingredients in the state-of-the-art distillery in St. Petersburg, Russia. They use glacial water from nearby Lake Ladoga for its purity and winter wheat from the rich soil of the Russian Steppes for its unique taste.

The strategic arrangement between ABDL and Roust Corporation leverages the strengths of both companies. ABDL's extensive distribution network and consumer marketing expertise will complement Roust Corporation’s globally renowned vodka premium portfolio namely Russian Standard Original, Gold and Platinum.  

The move aligns with ABDL’s long-term strategy to build a robust pan-India presence, capitalizing on the increasing demand for premium vodka and enhancing its market footprint.

In the State of Maharashtra, Russian Standard Original is expected to be priced at ₹ 2,200, Russian Standard Gold at ₹ 2,600 and Russian Standard Platinum at ₹ 5,000.

Alok Gupta, Managing Director of ABDL said, “We are raising a glass to a new partnership as we join forces with Russian Standard Vodka, a brand that's synonymous with quality and sophistication. This strategic alliance is aligned with our vision of curating a premium portfolio. By harnessing our extensive distribution network and consumer marketing prowess, we are poised to introduce the unparalleled taste of Russian Standard Vodka to India's discerning consumers. This partnership marks a significant milestone in our journey to offer world-class products that cater to the evolving palates of audiences.”

Ivan Alferov, CEO International of ROUST said “This collaboration marks a significant milestone for our company as we expand our presence into one of the world’s most dynamic and rapidly growing markets. With our established footprint in 85 countries, we are confident that our high-quality vodka will resonate with Indian consumers, offering them unparalleled experiences. We look forward to a successful journey ahead, driven by shared values and a commitment to excellence.”