ABD, Ranveer Singh join forces for new alcobev venture

Allied Blenders and Distillers Ltd (ABDL) has received board approval to acquire an 80 percent stake in a new joint venture with Bollywood star Ranveer Singh, represented by Oh Five Oh Talent LLP. This venture will focus on the manufacturing, distribution, and marketing of premium and luxury spirits, marking a significant move for ABDL into the high-end market.

Ranveer Singh showing excitement about the collaboration, said, “This venture is not just about creating and offering premium and luxury spirits, but equally about realising the aspirations of the Indian consumers. We are blending world-class products, sourcing, and craftsmanship with the rich, vibrant flavours of India, creating experiences that speak to people.”

Alok Gupta, Managing Director of ABDL, echoed this sentiment. “At ABDL, we have believed in the power of innovation. This new venture with Ranveer Singh represents our commitment to bring together simply the best. With him as our business partner and creative mentor, we are confident that our luxury products will resonate with consumers,” he said. 

The new entity will develop its own brands, collaborate with promising Indian start-ups, and partner with major international labels, leveraging ABDL’s existing sales and manufacturing networks for strategic market entry.