Bacardi GTR introduces Venezuelan rum

Bacardi Global Travel Retail (GTR) has launched Santa Teresa Bicentenario Ron Ultra Añejo, a new luxury travel-retail exclusive expression from the award-winning Venezuelan rum brand.

Rare and ultra-aged, Santa Teresa Bicentenario has been crafted with a blend of the oldest and most exclusive rums from the Hacienda Santa Teresa, founded in 1796. Crafted by four generations of the Vollmer family, the rum is described as a “unique showcase of the craftsmanship and rum-making skill of the Vollmer family which has run the distillery continuously since 1830”. 

The launch of Santa Teresa Bicentenario Ron Ultra Anejo within the travel-retail channel is being supported by Bacardi GTR with a wide range of promotional tools and fixtures, including a branded sampling bar, back wall display units and shelf talkers that provide a perfect backdrop for the eye-catching packaging.

Santa Teresa Bicentenario Ron Ultra Anejo has an ABV of 40 percent and has a RRP of US$450.