Bacardi & Delhi Duty Free have partnered to unveil Patrón El Alto — an ultra-premium tequila — at Delhi Duty Free, on 5th September 2024, marking its first appearance in the Indian travel retail sector.
This launch brings one of the world’s finest tequilas to India, meeting the evolving preferences of Indian consumers who are increasingly seeking high-quality, artisanal spirits.
Patrón El Alto is crafted from fine 100 percent Weber Blue Agave, carefully hand-harvested from the highlands of Jalisco, Mexico. The tequila presents a distinctive flavour profile, featuring rich notes of cooked agave, ripe fruit and citrus, balanced with subtle hints of caramel and vanilla.
As an ultra-premium spirit, Patrón El Alto represents the pinnacle of tequila craftsmanship and is expected to appeal to those in India who appreciate the artistry and heritage that go into its production.
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