Beyoncé’s SirDavis whisky enters TR with DFS

SirDavis, the new American whisky from Moët Hennessy and singer and songwriter Beyoncé Knowles-Carter, has been released into travel retail with DFS at three leading US airports. The whisky was crafted by renowned Master Distiller, Dr Bill Lumsden, who previously worked with whisky brands like Glenmorangie and Ardbeg.

Passengers can purchase the luxury beverage and participate in tasting activations at DFS duty-free stores in John F. Kennedy International and Los Angeles International airports.

The whisky is also available through the luxury travel retailer at San Francisco International Airport.

SirDavis is also available with selected retailers in London, Paris and Tokyo. Additional markets are earmarked for distribution in the coming mon.