Bowmore unveils eight new whiskies

Bowmore Distillery has unveiled a new packaging design for the newly released Sherry Oak Cask Collection and Appellations range. 

As the Scotch whisky market continues to premiumise, Bowmore has revealed a new packaging design aimed at reinforcing the premium nature and collectability of the distillery’s single malt Scotch whiskies. 

As such, the new packaging for Bowmore shifts away from the familiar, predominantly white packaging, and moves towards a darker, sumptuous, and more luxurious feel. The new black packaging pays tribute to one of Bowmore’s most famous expressions: The Black Bow more 1964. 

The new bottles also feature a smooth, tapered piece of glasswork that extends towards the neck of the bottle. This design feature is reminiscent of the smooth whisky inside the bottle. Additionally, delicate linework on the label aptly reflects the grain of the sherry oak casks in which the whiskies are matured, and emulate the multi-layered and complex nature of Bowmore whisky. 

The redesign of the packaging is set to be rolled out across Bowmore’s entire range in 2025. For now, the distillery has unveiled eight new whiskies that display the new packaging, divided into two collections.

The first collection is the Bowmore Sherry Oak Cask Collection. Comprised of four age-statement Scotch whiskies (12, 15, 18, and 21 years old), the Sherry Oak Cask Collection displays European oak sherry cask maturation, something that is not often associated with the starkly peaty whiskies that come from Islay. 

Each of the whiskies in the collection is bottled at 43 percent ABV. The Bowmore Sherry Oak Cask Collection will be available via specialist retailers in cities across the world starting September 2024, as well as from the distillery on Islay. 

The second new collection is the Appellation Collection (14, 16, 19 and 22 years old), including a travel retail exclusive. Each whisky in this collection was finished in specially selected casks from Burgundy, Bordeaux, and the Douro Valley. These whiskies celebrate the diverse nature of Europe’s wine regions and terroirs. 

The Appellations will be available in selected travel-retail airports, including Heathrow, from October 2024. The whiskies will also be available directly from the distillery.