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Brewers Association of India Constituted

The Brewers Association of India, launched by United Breweries, AB-InBev, and Carlsberg, aims to revolutionize the Indian beer market. Focused on sustainability and moderate drinking, BAI collaborates globally to enhance the beer experience and address industry challenges like taxation and accessibility. The association represents major players who collectively hold about 85% of India's beer market share, underscoring its significant influence.

By Spiritz Desk
New Update
Vinod Giri

United Breweries, AB-InBev and Carlsberg have jointly announced the launch of Brewers Association of India ('BAI'), a new industry body focused on growing the beer category in India, and driving innovation, moderation, and sustainability in the Indian beer market. Headquartered in Delhi, BAl is headed by Vinod Giri, who assumed office on 1st June 2024. BAI is being established in partnership with the World Brewing Alliance (WBA), the global industry body consisting of brewers and brewing trade associations from Australia, Canada, the UK, the USA, Europe, Japan, Korea, Latin America, Brazil, New Zealand, Nigeria and now India.

The setting up of Brewers Association of India marks a significant milestone in India's beer sector. Through this, the world's best-known beer companies intend to pool in their expertise, resources and passion for brewing to enhance overall experience for consumers and drive the role of low-alcohol beverages in advocating moderate drinking habits. Commenting on the launch of BAl, Justin Kissinger, President and CEO of the World Brewing Alliance, said, "Brewers Association of India will be a vital part of promoting moderate drinking, promoting our industry, and promoting a product that is enjoyed by all across the country."

Speaking on his new role, Vinod Giri, the Director General of the Brewers Association of India, said, "I have spent over a decade with the beer industry in India and abroad, so it is homecoming for me. Governments all over the world actively shape regulatory policies to guide consumers toward low-alcohol beverages such as beer. BAI is a great platform to align India with the international consensus of moderate and responsible drinking and I am very excited to be part of this journey." 

Kartikeya Sharma, President -AB InBev India, said, "The Brewers Association of India is a testament to our shared commitment to elevate India's beer industry. There are many barriers to the growth of India's beer category, including inequitable taxation, accessibility, and the ease of doing business."

The new association is set to be the unified voice of the Indian beer industry as AB-InBev, Carlsberg and United Breweries, together account for around 85 percent of the beer sales in India. These companies also have significant investments in India with Carlsberg operating seven breweries, United Breweries operating 19 breweries and AB-InBev India operating 10 breweries across India.

Nilesh Patel, MD, Carlsberg India, said, "Through the Brewers Association of India, the industry expects to bring best global practices and further strengthen the sector."

Vivek Gupta, Managing Director and CEO of United Breweries Limited said, " We will focus on making beer more affordable, accessible, and available nationwide. Together, the beer industry can help shape policies promoting responsible choices for consumers around moderate alcohol beverages, a robust taxation and regulatory framework and promoting investments for socio-economic benefits."