Dewar’s unveils "Here’s to the Story"

Dewar’s has launched a global marketing campaign titled "Here’s to the Story," emphasising that life's true richness lies in experiences, not material possessions. The campaign is designed for life explorers; inviting consumers to cherish the stories that make life extraordinary, while enjoying a glass of Dewar's.

The centerpiece of the campaign is a visually stunning video featuring renowned creatives like Master Blender, Stephanie Macleod and photographer, Eugenio Recuenco. Set around a long table, the ad showcases these storytellers passing a dram of whisky, symbolising shared experiences and connections.

Laila Mignoni, Global VP of Creative Excellence at Bacardi, calls the campaign a tribute to Dewar's tradition of exceptional craftsmanship and storytelling. Misha Semiz, Global VP, Blended Scotch, highlights this as the beginning of a new chapter for Dewar's, expanding its reach into the premium whisky space.

The campaign will roll out globally with cinematic ads, social media content, and collaborations with influencers; aiming to build a community of storytel