Diageo agrees for sale of Pampero to Gruppo Montenegro

Diageo has announced that it has agreed for the sale of Pampero rum to Gruppo Montenegro, which is a leading Italian company in the premium spirits and food business with a portfolio that includes iconic Italian spirits brands such as Amaro Montenegro, Select Aperitivo, Vecchia Romagna Brandy and Rosso Antico Vermouth.

Pampero is an authentic heritage brand and is the first Venezuelan rum aged for more than two years. It has a rich 85-year-old history. Pampero is the number one rum in Italy by volume and has a strong presence across other continental European markets.