Euromonitor reveals top global consumer trends for 2025

Data analytics company Euromonitor International has revealed its Top Global Consumer Trends 2025, with the annual report highlighting five key trends that explain the evolving behaviour of consumers.

Euromonitor’s Global Consumer Trends 2025 report illustrates how different generations are impacting business dynamics, creating new opportunities and how companies are adapting to shifting customer habits.

Euromonitor's Top Global Consumer Trends for 2025 reveal a shift in consumer priorities, emphasising health, financial prudence, sustainability, streamlined choices, and cautious engagement with AI. The ‘Healthspan Plans’ trend shows that consumers are increasingly focused on living healthier for longer, with 52 percent of respondents believing they will be healthier in the next five years. This shift reflects a proactive approach to well-being and longevity.

‘Wiser Wallets’ trend indicates that consumers are spending more deliberately, with only 18 percent reporting impulse purchases in 2024. Saving and strategic spending are now central to consumption habits as people prioritise value over convenience. The ‘Eco Logical’ trend highlights sustainability as both a personal value and a response to tangible benefits, with sustainable options becoming more visible. As of mid-2024, the number of online sustainable product listings in FMCG hit 5 million across 25 countries, indicating high demand for eco-friendly products.

‘Filtered Focus’ addresses the consumer desire for simplicity in an overwhelming world of constant notifications and choices. Live streaming has gained popularity as a shopping tool, with 42 percent of consumers using it for clearer product understanding.

Lastly, ‘AI Ambivalent’ reflects both adoption and caution and reveals that consumers are weighing the benefits and risks of AI, with 43 percent considering generative AI a trustworthy source of information. This trend shows a balanced outlook on AI, highlighting interest paired with a critical evaluation of its potential and limitations. These trends together suggest that consumers will be making more mindful, informed, and intentional choices in 2025.

Stella Vatcheva, Senior Head of Practice Innovation at Euromonitor International, said, “Consumers are increasingly conscious when it comes to spending. They seek products and services that are reliable, providing long-term and targeted solutions.” She added that “Prioritising innovation and loyalty in business strategies will be essential for addressing evolving consumer behaviour and driving growth.”