Halewood Artisanal Spirits’ powerful activations

Halewood Artisanal Spirits is ramping up a powerful activation programme for its Whitley Neill Gin and Dead Man’s Fingers brands. Both brands are set to feature in selected UK and European locations over the summer months, with Q3 and Q4 promotions also planned.

 The programme, which rolled out earlier this year with pop-ups in key European locations and at Johannesburg’s O.R. Tambo International Airport, centres on attention-catching tasting bars, digital screens and striking merchandising units; promoting both Whitley Neill and Dead Man’s Fingers across various space options.

 Travellers can enjoy special tastings of Whitley Neill’s various flavours, including best-selling Rhubarb & Ginger, Raspberry and Pineapple, while Dead Mans’ Fingers is introducing travelling consumers to its unique range, including Spiced Rum and newcomer Blue Raspberry Tequila Liqueur.

 The summer season kicked off with incredibly successful pop-ups at London Gatwick and Manchester airports.