Heineken Silver and Original launched in Karnataka

United Breweries Limited (UBL), part of the Heineken Company, announced the availability of Heineken Silver along with Heineken Original in the Karnataka market. The company also announced that Heineken beer will now also be brewed locally in Mysuru, Karnataka. 

The availability of the two iconic beer variants across bars and retail stores in Karnataka mark a significant milestone in Heineken’s ongoing expansion in India, aligned with the company's focus towards enhancing consumer experience through premiumisation.

Vivek Gupta, Chief Executive Officer and Managing Director, United Breweries Limited, said, “As India plays a key role within the Heineken Company’s growth strategy, we take pride to share that the Heineken brand will now be brewed locally in Karnataka, at the Nanjangud Brewery in Mysuru. We are proud of our roots in Karnataka and our investments in the state further strengthen our supply chain capabilities, ensuring we continue to foster growth to the local economy and nurture the local communities.”

Vikram Bahl, Chief Marketing Officer, United Breweries Limited, said, "With the availability of Heineken Silver and Heineken Original in the market, we are committed to delivering exceptional beer experiences that resonate with the sophisticated tastes of our consumers. The availability of these two premium beer variants also reflects our dedication to bringing the best of our global portfolio to this vibrant state.”

Both the iconic beer variants will be available in leading retail outlets and pubs across Karnataka from this month.