Louisiana aims to attract Indian tourists

Southeastern state of Louisiana (United States) is reaching out to Indian travellers in an effort to showcase its vibrant culture, rich history, and diverse attractions. The state offers a blend of adventure, heritage, and world-class cuisine that resonates with Indian tourists looking for a culturally immersive destination.

In a bid to capitalise growing outbound Indian travellers, The Louisiana Office of Tourism, the official tourism promotional agency for the state of Louisiana, USA, organised its first mission to India from 23 to 27 September, 2024 in Mumbai and New Delhi.

The mission aims to advance India-US relations through people to people contact and cultural tie up and share the diverse range of tourism offerings available for potential Indian visitors. The mission was led by Billy Nungesser, Lieutenant Governor of Louisiana state, and Doug Bourgeois,Assistant Secretary of Tourism, Louisiana Office of Tourism, along with Louisiana’s partners Visit Lake Charles, New Orleans& Company, and Mississippi River Country.

While addressing the press in New Delhi, Nungesser said, “Since the moment I landed in India, I have been energized by the warmth and vibrancy of India and it has only made me more excited about the potential to grow tourism and business opportunities in Louisiana.”

“With over 400 fairs and festivals spread across the state, there's so much to offer, and I am eager to explore how we can share that experience with even more Indian visitors." He further added.

The LG lauded the Indians’ hospitality that matched with Louisiana’s and said that we both have a shared love for spicy food! For him, the family-friendly, vibrant atmosphere here has been truly uplifting. “I am excited by the connections we are building and confident this is the start of a long and meaningful friendship,” he concludes.

At the Delhi event, Doug Bourgeois, Assistant Secretary of Tourism, delivered an engaging presentation on Louisiana, showcasing the state's rich cultural experiences, diverse activities, and unique attractions. He highlighted what visitors from India and around the world can discover, from vibrant music scenes and historic sites to Louisiana's renowned festivals and culinary delights.

According to a statement, visitor numbers from India to the USA continue to set new records. After the rapid recovery in visitor arrivals in 2023, exceeding pre-pandemic numbers, there has been an impressive growth of 35% in arrivals to the USA between January- July 2024, making India the second-largest overseas market for the USA. Louisiana, with its cultural experiences, unique local cuisines, music & entertainment, outdoors, and vibrant festivals, is a perfect extension for Indians planning a holiday in the US.