Maharaja Drinks launches India-made drinks in the UK

A new online retailer, Maharaja Drinks Emporium Ltd. has launched Indian-made drinks, ranging from wines and beers to teas and coffees, in the UK. The company is registered in the UK.

The products include the non-alcoholic functional beverage Borécha, and Maka Di,  a craft beer from Goa

The retailer says it encourages organic certification, sustainable production methods and environmentally aware manufacturing, packaging and transport from its suppliers. 

Ipe Jacob, Co-founder of Maharaja Drinks, said, “Our mission is to shake up what UK drinks enthusiasts understand of both India and its rich array of crafted drinks.”      “We know we have a ready-made audience of the UK born Indians whom we will appeal to, but with new products and high-quality premium drinks, including healthy drinks and lower-alcohol, we think we will capture a broader Gen Z and millennial drink consumers, who have been demonstrating their spirit of exploration and adventure for some time now.”