Moët Hennessy and Beyoncé launch SirDavis whisky

Globally renowned American singer Beyoncé Knowles-Carter has joined forces with Moët Hennessy to come up with SirDavis, a groundbreaking new whisky. The first-of-its-kind joint venture reflects a shared vision between Beyoncé Knowles-Carter and Moët Hennessy. This unique product is the product of years in the making.

SirDavis is named in honour of Davis Hogue, Knowles-Carter's paternal great-grandfather, who was a farmer and a moonshiner in the American south during Prohibition. He stashed whisky bottles in the empty knots of cedar trees for friends and kin to find and enjoy. Four generations later, the legacy comes to life - rather than hidden in the trees, in bottles.

SirDavis retails for $89 and is available for pre-order via SirDavis.com. The product will be available at retail across the US as well as in select airports (LAX/JFK/SFO) and stores in London, Paris, and Tokyo from September 2024.