Paul John and SMAC introduce Ego

Paul John Single Malt and Single Malt Amateur Club (SMAC) jointly announced the launch of ‘Ego,’ the second prestigious release from the brand’s Alter-Ego cask series. Available exclusively to SMAC members and limited to just 120 bottles, this offering underscores Paul John's commitment to excellence and innovation, delivering a whisky experience that is both rare and unforgettable.

This release marks the 142^nd single cask release by Paul John Whisky, having done several single cask releases for members of single malt clubs like SMAC and other private whisky collectors. These custom collaborations have resulted in Paul John Whisky being the only Indian single malt focused on building the single cask category within all single malt brands in India.

Paul P. John, Chairman of John Distilleries Pvt Ltd, lauded the collaboration with SMAC. He added “Our newest release ‘Ego’ showcases our passion for unique, high-quality whiskies that play on the duality of the Alter-Ego series. Our Single Cask program highlights personalisation and collaboration, allowing true whisky lovers to be part of something special. This release, shaped by us and our enthusiasts, is a testament to our collective achievement.”

Ego offers a rich, complex profile, showcasing the expertise of Paul John’s Master Distiller. Bottled at 50 percent ABV and priced at Rs. 8500, it is available only in Goa, in India.