Pernod GTR launches Código 1530 Tequila

Pernod Ricard Global Travel Retail has launched Código 1530 Tequila in travel retail. The exclusive launch was celebrated with a pop-up event hosted by DFS Group, at Terminal 4 of  John F. Kennedy International Airport (JFK), New York. Travellers passing through JFK Terminal 4 experienced guided tastings from the Código 1530 range, including the Reposado, Rosa and Añejo.

Imparting Código 1530’s artisanal heritage, high quality and refinement, each of this newly launched expression is made at a NOM distillery, using fully-matured Blue Weber Agave and Amatitán water from freshwater pools and rainwater.

Mirroring the tequila’s sustainable production methods and craftsmanship, Pernod GTR built the Código 1530 pop-up unit to a modular design, allowing it to be disassembled and reused again without any waste.