Pernod joins Paris Saint-Germain as partner

Pernod Ricard has announced its official partnership with Paris Saint-Germain (PSG). The four-year agreement is set to begin this 24/25 season and will span across PSG's professional teams; in men’s and women’s football as official partner and in handball as an official provider.

For over a decade, Pernod Ricard has been an official provider of wine and spirits to PSG’s hospitality program. PSG is a global brand, ranked at the third position in Deloitte's Money League. Pernod Ricard now becomes a worldwide official partner of PSG and will now be the sole Champagne and spirits provider of the club(PSG), with dedicated visibility and communications rights as well as bespoke experiences.

With this partnership, two globally recognised brands come together, united in their mission to celebrate victories, sportsmanship and human connections. Together, they are expected to create sophisticated, on-the-ground experiences that embody the elegance and shared successes cherished by all PSG enthusiasts. These brands will amplify the essence of French savoir-faire and culture at global scale.