Platinum Liquids launched

Set to dominate GTR markets in Asia Pacific & AMEA
Gaurav Joshi, a seasoned industry veteran with over two decades of experience, has announced the launch of Platinum Liquids, a Delhi-based distribution company specializing in premium spirits and tobacco. Platinum Liquids is poised to make a significant impact in the Global Travel Retail (GTR) channel and high-end domestic markets across Asia Pacific, the Middle East, and Africa (AMEA).

“Travel Retail is where we create and incubate the brands of tomorrow,” says Gaurav. “At Platinum Liquids, our mission is clear: to empower the next generation of brands and propel them to new heights across key markets in Asia Pacific, the Middle East, and Africa through global retail channels.”

Tapping into High Growth Markets
The premium spirits market in AMEA is on the cusp of transformation, and Platinum Liquids is at the forefront of this shift. “Emerging markets are driving immense opportunities,” he explains. “For instance, the IWSR 2023 projects a CAGR of 9.9% for APAC & IMEA from 2023-2028, the highest in GTR. India is set to be one of the top three volume growth markets in the next five years, with one-third of the 30 fastest-growing spirits brands globally being Indian. Additionally, South Africa, Nigeria, and Kenya present significant premium-plus opportunities.” Gaurav adds, “It’s an exciting time to be in this market, and I’m thrilled to leverage my experience to build Platinum Liquids.”

A Legacy of Excellence
With 20 plus years of experience in premium alcobev and tobacco companies including Bacardi and Godfrey Phillips (Phillips Morris) and most recently, 7 years as Director of GTR Asia Pacific for Bacardi, Gaurav's track record speaks volumes. Prior to that, he held leadership roles managing GTR India and Southeast Asia.

His expertise in luxury goods, particularly alcohol and cigars, and his profound knowledge of the AMEA region have already transformed brands in the global travel retail channel.