Poetry mixers expands to Goa, Rajasthan

Poetry, a Bengaluru-based non-alcoholic mixers brand, is set to expand in Goa and Rajasthan from next month, after making a stronghold in many southern and western Indian cities.

With a tagline “Flavours Unleashed in Verse,” the company offers extraordinary flavours in the essence of mixology. The core product range, featuring Berrypolitan, Penicillin, Elderflower Mojito and Passion Fruit Martini, is all set to redefine the at-home cocktail-making experience.

Currently, the mixers are available in Bengaluru, Pune, Mumbai, Chennai, Coimbatore, Delhi, Kolkata, Coonoor, Hyderabad, Bareilly, Ahmedabad and Vadodara.

Talking about the expansion plans, Tushar Chandok says, “We have timed our expansion to align with the growing demand for cocktail mixers. We did our research on the cocktail culture and distributor networks in every city. We have developed a comprehensive plan that positions us for long-term growth and establishes our brand as a staple among cocktail enthusiasts.”

Poetry is in the process of introducing new mixers. A Coffee Martini is currently in the pipeline, sensing the growing preference for coffee-inspired beverages. The company is also looking forward to a limited edition of seasonal flavours, aiming to make every sip of the cocktails bold, vibrant and delightful.