Radico launches Royal Ranthambore campaign with Saif Ali

Radico Khaitan Limited has launched a stunning new campaign for its premium whisky brand, Royal Ranthambore Heritage Collection, featuring Bollywood star Saif Ali Khan. Known for his royal heritage and sophisticated persona, Saif perfectly embodies the luxurious and regal essence of this whisky, recently awarded the title of Best World Whisky.

The campaign draws inspiration from the wild, untamed beauty of Ranthambore, blending opulence with raw strength. Saif, with his effortless charm, represents the ideal balance of nobility and allure, aligning seamlessly with the brand's identity.

On the new campaign, Abhishek Khaitan, Managing Director of Radico Khaitan Ltd., remarked, “The new Royal Ranthambore Heritage Collection Whisky Campaign is a proud moment for us as we redefine luxury in the Indian spirits industry, which we call Indi-Lux. Our whisky embodies the regal essence of Ranthambore and the untamed spirit of its iconic tigers. In Saif Ali Khan, we found the perfect embodiment of this blend of royalty and sophistication. His Nawabi heritage and effortless elegance resonate deeply with the brand's identity.”