Rohit Sharma launches ‘RS by True Elements’

India’s cricket team captain, Rohit Sharma has partnered with True Elements to launch a licensed brand - RS by True Elements, to co-build a product line, bringing this unique and exciting partnership in the Indian food industry.

Rohit Sharma is set to be the Ambassador of True Elements along with spearheading RS by True Elements. True Elements is a homegrown healthy foods brand that contributes to making healthy breakfast, snacks (oats, muesli, healthy seeds, regional snacks) and gift hampers. Given their product prowess, True Elements and Rohit Sharma will co-create and market products under the RS brand name, with RISE Worldwide managing the partnership.

Rohit as a partner and Ambassador said, “This is a good time and opportunity to launch RS by True Elements, where, today, the focus for consumers is to know what they are eating. I have been a fan of True Elements, as they have stayed committed to their values and business philosophy. The partnership is aimed at building an alternative product line for consumers to make their preferred choice and be more aware of what is being offered to them.”

True Elements was founded in 2016 by Puru Gupta and Sreejith Moolayil. After eight years, the brand has scaled to a level where it is available on major e-commerce platforms such as Amazon, Flipkart, Blinkit, Swiggy, Instamart, Zepto, etc. RS by True Elements’ products are likely to hit the market by the end of August 2024.