Suntory Global Spirits promotes Robbie Millar

In a strategic move to enhance its global brand positioning, Suntory Global Spirits has appointed Robbie Millar as its Interim Chief Global Brands Officer. This newly established role will see Millar reporting directly to President & CEO of the company, Greg Hughes, as he leads efforts to drive demand and elevate the company’s premium spirits portfolio worldwide.

“Building our incredible brands on a global scale is critical to meeting our ambition and generating sustained growth,” said Hughes. “Robbie has been integral to advancing our premiumisation agenda, and I look forward to seeing what we will accomplish under his leadership,” he added.

Millar, who joined Suntory Global Spirits in June 2022, has played a key role in expanding the company’s presence in Scotland and enhancing its Prestige capabilities. With over 35 years of experience in the industry, including leadership roles at Carlsberg Group, SAB Miller, and Diageo, Millar brings a wealth of expertise to his new position.

Millar will split his time between London and the company’s global headquarters in New York City, in his new responsibilities.